For architecture and interiors firm, HBG Design, the inherent challenge in creating a hotel resort that celebrates the King of Rock ‘n Roll™ Elvis Presley™ was to absorb and evolve his personal style with a 21st century twist that would hold true to Elvis Presley's™ distinctive flair for design, all while on the very grounds of his renowned Graceland© Mansion.
With subtle reference to Graceland's© history, the new resort, which is the biggest hospitality project Memphis has seen in over 90 years, gives a distinct nod to the Graceland© Mansion while highlighting Graceland's© new direction. HBG Design's architecture and interiors team worked closely with Priscilla Presley to understand style nuances, colors, and materials Elvis favored. From Graceland’s© distinctive interiors, Elvis’ other private residences, his characteristic jumpsuits, sunglasses, capes, and even Priscilla Presley’s shoes, inspiration was everywhere. + more
Design moves such as the glittering mirrored ceiling installation in the resort lobby are inspired in pattern and movement by the dramatic emblem of Elvis’ sundial jumpsuit. The resort's suites each pay homage to different facets of Elvis' life—in subtle and some not-so-subtle design expressions. Intricate design details recall patterns, places, signature phrases and even people important in Elvis' life.
According to Priscilla Presley, Elvis was very much about creating a comfortable atmosphere that brought people together, which HBG Design's team worked to emulate in the property’s plan and throughout the design decisions. The resulting design conveys an authentic sense of intimacy, giving visitors their own personal experience with Elvis’ iconic style.
AIA Contracts used: B103-Owner/Architect Agreement for a Complex Project, C401-Architect/Consultant Agreement, E201-Digital Data Protocol Exhibit and G704-Certificate of Substantial Completion